Link Graph

Why should I use the Link Graph?

Tables are good for checking numbers post by post, but they do not show structure. Two posts can have the same number of internal links and still play very different roles. One can be the center of a topic, linked from many related articles, while the other links to several pages but receives no links back.

The Link Graph shows these relationships directly. Groups of nodes close to each other are topics that are well linked together. Large nodes are the pages that receive the most link equity. Nodes at the edges, or nodes with no arrows pointing to them, are posts that need more internal links.

It is useful when you plan topic clusters, after a content migration, or before an SEO audit.

Interactive graph of posts and links

Each published post is a node and each internal link is an arrow from the post that contains the link to the page it points to. When a post links to the same page more than once, the links are combined into a single connection.

If needed, you can zoom and pan with the mouse or trackpad. Hovering a post shows its post type, inbound internal links, outbound internal links, and link equity.

Choose the links and content to display

You can display only internal links, only external links, or both. With external links, the external domains your posts link to appear as additional nodes, so you can see which parts of your site send visitors to other websites. You can also limit the graph to one or more post types, for example to analyze only your blog posts.

Node size and color

Node size can represent link equity, inbound links, or outbound links. By default the size follows link equity, so the most important pages of your site stand out immediately.

Node color can represent the post type or the internal links optimization status. With the optimization status, the graph highlights in a different color the posts that have fewer or more internal links than recommended for their length.

Find orphan posts and isolated content

The filters reduce the graph to the posts you need to work on:

• Show orphans only: posts without inbound internal links
• More outbound than inbound: posts that link out more than they are linked to
• Only show main cluster: the largest group of connected posts
• Hide unconnected nodes: removes the nodes with no visible connections
• Minimum inbound links: only the posts with at least the selected number of inbound internal links

You can also limit the graph to one or more post types.

Focus on a single post

Click a node to enter focus mode. The post and its direct connections stay highlighted while the rest of the graph is dimmed, so you can see exactly which posts link to it and which posts it links to. Double-click a node to open the post in the editor in a new tab. The search field finds a post by title, zooms on it, and enters focus mode.

Settings for large sites

The Link Graph section of the Settings menu sets the maximum number of nodes displayed and the default link type. When a site has more posts than the limit, the graph keeps the nodes with the highest link equity. The default limit is 5,000 nodes.

How to use the Link Graph

1. Open Link Manager > Dashboard and select the Link Graph tab.
2. Use the settings panel on the right to change sizes, colors, and filters.
3. Turn on Show orphans only to list the posts that need inbound links, or use the other filters to find the posts you want to work on.
4. Double-click a node to open the post in the editor, for example to add new links where needed.